At the heart of our mission is a deep commitment to empowering and supporting professional coaches across Australia and New Zealand as they work to create meaningful, lasting impact in the lives of others.

We wholeheartedly believe in the potential and purpose of our coaches. They are authentic, forward-thinking, and dedicated individuals who strive to make a difference, helping others grow, transform, and reach their fullest potential. We are about creating positive change, one person at a time.

We also recognise that coaching takes many forms and happens in many different spaces. Whether it’s a teacher nurturing a student’s self-belief, a manager fostering genuine connection within their team, or a sports coach encouraging their players to back themselves, we believe coaching is everywhere. The Alliance is here to support all who embody a coaching mindset: not only Life Coaches, but also leaders, health professionals, customer service teams, educators, and more.

No matter where or how coaching occurs, we are here to champion quality coaching and empower those who use it to leave a positive and lasting legacy.

Director - Samantha Hannah